Discover the opportunity
What your audience keeps asking for, and where your expertise is strongest.
You built the audience. We build what it can become.
MyDigitalProduct works with creators to turn their expertise and audience insight into a real digital product — and handles the product, funnel and operational work behind it.
The gap
Attention is valuable. A well-built product gives it somewhere to go.
Most creators already have the two hardest things to build: attention and trust. They also have the expertise their audience keeps coming back for. What's usually missing is the architecture underneath — the offer, the product, the path people buy through, and the system that keeps it running afterwards.
That layer is a job of its own. It's the one we do.
The model
Five stages, one partnership.
Not a list of services. This is the order the work actually happens in.
Structure the offer
What changes for the buyer, how it's positioned, and what format fits it best.
Build the product
Lessons, resources and structure — produced in your voice, reviewed by you.
Create the path to purchase
The sales page, the funnel, the messaging and a launch built for your audience.
Run the operation
Payments, access, fulfilment and the ongoing work after launch day.
You're involved at every stage, and nothing that carries your name ships without your approval. Depending on the product, that may include sharing your knowledge, reviewing drafts, recording selected material and helping us understand what your audience needs.
An illustration, not a past project
From a question to a product.
A creator who posts about renovating their own flat gets the same question every week: what order do I do things in, and what will it actually cost me?
That isn't a course. It's something they'd actually use — a structured planning tool built around realistic cost categories, a sequence template for the order the work has to happen in, and four short videos on the decisions people most often get wrong.
- Format
- Interactive tool + video
- Built around
- A repeated audience question
- Designed for
- Practical use, not passive watching
The point isn't the flat. It's that the product came out of the question their audience was already asking — not out of a template.
The partnership
You bring the audience and expertise. We build the system around it.
You
The creator
- Your audience
- Your expertise
- Your voice
- What you know about your people
- Final approval
Us
MyDigitalProduct
- Strategy
- Product architecture
- Product creation
- Funnel
- Launch execution
- Operations
Together
What comes out
- A digital product your audience can use
- A clearer monetisation path
- Shared incentives
How the commercial side works: We typically work on a shared-upside basis rather than charging a traditional upfront project fee. The exact structure depends on what we build together and is agreed in writing before any work starts.
Where we are
We're opening our first creator partnerships.
MyDigitalProduct is new. Because every partnership is currently handled by the founder directly, only a few run at a time — that's a capacity limit, not a sales tactic. Early partners work directly with the founder and have a closer role in shaping how the partnership operates.
About
Founder-led, on purpose.
Ludvig Thunberg has spent the last four years building online businesses in e-commerce, generating more than $1 million in sales across his stores. Most of that time went into offers, sales pages, acquisition and the operational work behind a product that has to hold up after launch.
MyDigitalProduct is the next chapter: helping creators turn the trust they've already built into products their audience can actually use. The work sits at the intersection of offer strategy, product creation and the operational details that make a product work after launch.
For now, every partnership is handled by Ludvig directly.
Ludvig ThunbergFounder, MyDigitalProduct
Fit
Built for creators with something worth packaging.
Trust and engagement matter more than follower count. We're initially focused on creators somewhere between 10,000 and 150,000 followers — but it's the relationship behind the number that matters.
- Your audience asks questions, pays attention and comes back for your perspective
- You're known for a specific area of expertise or experience
- The same questions come up again and again
- You want to build something deeper than sponsored content
- You haven't found the right product opportunity yet
- You'd rather have help with the strategy and the execution
Next step
Your audience may already be asking for the next step.
Let's explore whether there's a meaningful product opportunity inside what you already know and who already trusts you.
Send your handle and the one question your audience asks you most. Ludvig reads every message personally.